The Group's growth and business strategies as Explained by Masatoshi Kumagai

As of September 2025

I would like to explain current business situations and strategies of entire GMO Internet Group.

GMO Internet Group Growth Strategy

Our common value foundation of GMOism

The foundation of our group management strategy is GMOism. This is the common value foundation, which is the collective name for our GMO Internet Group's corporate motto, that we have cultivated since our establishment. We have grown through the sharing and thorough implementation of this GMOism. As you can see, it is comprised of various management know-how in addition to our 'unchanging goals.

We have been repeating and practicing this GMOism since we started our internet business in 1995. As you can see, 7,800 partners from both domestic and international locations regularly gather to recite it.

The common value foundation of GMOism has allowed all group companies to continue to grow in the same direction. GMOisms are updated every year. We believe that our ability to survive in the internet industry is due to our continuous reading, updating, sharing, and thorough implementation of GMOism across all our group companies. Part of this, the Spirit Venture Declaration, is available to the public, so please take a look at it.



Quantitative Target "55-years plan"

GMOism has an unchanging super-long-term goal “the 55-Year Plan”. In 1998, we set a goal of becoming a corporate group with sales of 10 trillion yen and ordinary income of 1 trillion yen by 2051. This is not so much a promise to investors as an internal commitment goal to achieve high growth as a group. Here is a graphical representation of the 55-year plan.

The Spirit Venture Declaration also includes the statement, 'All quantitative goals in the GMO Internet Group are based on the 55-year plan.' This concept has become a common language among the group's partners and serves as a premise for formulating internal annual goals. The year 2023 comes at the midpoint of 55-year plan, and the Internet revolution we are aiming for is in its second half. Achieving our 55-year plan requires sustaining profit growth of more than 15% annually. While we do not disclose earnings forecasts, we have communicated this concept of “15% profit growth” to investors through our IR meetings. We will continue to aim to achieve this goal through sustained growth.

In the latter half of the Internet revolution, AI takes center stage.

Here is a graph of the cycles of past industrial revolutions and the technological innovations that triggered them. We can see that the world economy repeats business cycles of 50 years each. It is now known as the Fourth Industrial Revolution, and it has been 29 years since Windows 95 became the starting point of the Internet Revolution. In the latter half of the Internet Revolution, we are confident that AI will lead the way in making our world even more convenient.

Become a group that thrives over hundreds of years.

GMO Internet Group has continuously sought the optimal organizational structure to thrive in the rapidly evolving internet industry and consistently create value. In preparation for the latter half of the Internet revolution, our group shifted from its current business holding company structure to a position closer to that of a pure holding company in January 2025. This is the first step towards building a solid management foundation to achieve the goal of “Become a group that thrives over hundreds of years.”
We will continue to enhance our group structure to achieve sustainable growth.

The transition to a holding company structure holds significance for two key reasons.

First, "Promoting independent management."
Our group has long embraced a management approach that delegates authority to each group company, fostering independent management. By further advancing this delegation, we enable more agile decision-making and accelerate operational speed.

Second is enhancing group synergies to their full potential. We believe that the Company will become more similar to a pure holding company and that each group company will be aligned horizontally, enabling smoother creation of ideas and maximization of synergies. With these two points, we will further accelerate the pace of growth and ensure achieving of sustainable growth.

Under this structure, we believe our role as the holding company should focus on the following four functions.

First, enhancing group synergies to their full potential. We will promote projects requiring cooperation across the entire group which will serve as a foundation for the creation of group synergies among companies.

Next, creating new growth drivers. We will provide support for businesses in the Group that are expected to become new growth drivers. Our group has grown as an aggregation of number one services, and we will foster and strengthen new number one businesses. Regarding one and two that I just mentioned, I will present two examples later.

And third, enhancing group structural efficiency. As we develop our group management, we will continue to search for the best formation for sustainable growth of the entire group. Following our transition to a holding company structure, we have encountered new kinds of cases, which I will speak of later.

Finally, serving as a hub for sharing group management expertise. It underpins the management of group companies through know-how on group management, know-how on the use of AI, and the cultivation of group brands.

As of September 2025, our group structure is as follows. Three areas are numbered with red circles. These areas are for increasing the efficiency of the group structure and maximize synergies.

The first initiative of our reformation was the transfer of our business to the former GMO AD Partners. The new GMO Internet, which has inherited our founding infrastructure business, launched under a new organizational structure in January 2025. The second initiative is the business integration of GMO Research & AI and GMO Town WiFi, both listed on the Growth Market. In October of this year, the company plans to change its name to “GMO Product Platform.” The third initiative is the business integration of GMO Internet and 11 overseas Z.com infrastructure companies. We will accelerate the global expansion of our infrastructure business, with GMO Internet at its core. We will continue to drive value creation through strategic organizational restructuring initiatives like these. You may have noticed that some companies in this figure are listed with larger size. GMO Payment Gateway, GMO Internet, and GMO Financial Holdings have each obtained their own issuer ratings and have also raised their own funds, and we expect them to become a larger presence within the Group.


Group Listing Strategy: Realizing Sustainable Growth through Collaboration with Capital Markets

In September, GMO Commerce, Inc. was listed on the Growth Market, marking the 11th publicly traded company within the Group. We have achieved sustainable growth with the support of the capital markets. We would now like to take this opportunity to provide a further explanation of our Group Listing Strategy.

In the rapidly evolving internet market, our fundamental management principles are “decentralization of authority” and “enhancing group synergies.” Under this approach, our Group, an assembly of entrepreneurs, aims to function as a platform that supports the growth of companies with outstanding ideas. We do so by fully leveraging the unified “GMO” brand, while preserving each company’s managerial autonomy, and by fostering a strong sense of unity through the shared values of GMOism, which serve as the common foundation across the Group.

Based on this fundamental approach to group management, we position the listing of group companies as one of our key growth strategies. Our Group Listing Strategy encompasses multiple approaches, including the implementation of a growth model known as the “Swing-by IPO,” in which startup companies leverage the management resources of a larger group to accelerate growth and subsequently pursue a public listing. Since the listing of GMO Payment Gateway, Inc. on the Mothers market in 2005, we have achieved several listings. We are also promoting internally incubated listings, in which businesses are nurtured within the Group and then guided toward an IPO of which the recent listing of GMO Commerce, Inc. is a representative example.

Through increased recognition and social credibility gained via public listings, the recruitment of talented personnel, and the strengthening of management capabilities through ongoing dialogue with the capital markets, each Group company aims to deliver No.1 services, thereby enhancing customer satisfaction and generating profits. In turn, this contributes to the overall corporate value of the Group and ensures appropriate returns to minority shareholders.

With regard to the listing or market reclassification of Group companies, such decisions are entrusted to each company based on the fundamental policy outlined above. The decision by GMO Commerce, Inc. to go public was made under this same approach.


Strengths of GMO internet Group

We have three strengths

  • Independent management
  • Operations and development of our own technology
  • Solid recurring revenues


1. Independent management

We believe that the uniqueness of our group lies in our group management system. Its feature is speed management through decentralisation of authority. In the rapidly evolving internet industry, we believe that a decentralized organizational structure is more effective than a centralized one. Each group company pursues the No. 1 strategy in their core competencies under the "GMOism" and creates growth products. As a result, this independent management system has created a strong management base with diversified risk management strategy. Operations and development of our own.



2. Operations and development of our own

In order to keep winning in the fast-changing Internet industry, we believe it is important to be a company that develops and operates its own products. For this reason, we are carefully paying attention to ratio of engineers, creators, and directors who engage in manufacturing. Currently, they are accounting for approximately 50% of total employees of 7800, but we are planning to raise to 60%. Solid recurring revenues.



3. Solid recurring revenues

We believe our sustainable growth since our inception of business has achieved by our revenue model which calls “Stock revenue.” It is broadly known as subscription or recurring revenue, but these models are slightly different from our essential revenue model. We refer to solid recurring revenues which mean we refer to solid recurring revenues which mean “indispensable products that will not disappear” as long as the Internet industry continues and come from “recurring products business model.”



Above three strengths are supported by our organizational strength, which market analysts positively described such as “ironclad organization“. The source of our strength is based on the sharing and thoroughness of “GMOism,” which is the collective name for our company motto and corporate philosophy.


Internet Infrastructure Business

Aggregation of overwhelming No. 1 services

Our Business is by far the Number one business domain in terms of total strength. With a strong customer base of more than 14 million of them and “economic scale,” then, our profitability is continually increasing year by year.

Domain Business


Domain names such as “.com,” “.net,” and “.jp” serve as the gateway and address of the internet. In the domain business, we operate Domain issuance and wholesale (Domain Registry) business, Domain registration and retail (Domain Registrar) business. Both segments hold over 80% of the domestic market share, establishing us as the clear No.1 leader in Japan. This means we are responsible for 80% of the Japanese websites that appear on search engines such as Google Japan and Yahoo! Japan.

Cloud and Rental Server (Hosting) Business


One-half of all corporations and offices in Japan use our services. Actually, every day, 60% of the people who visit Google Japan or Yahoo! JAPAN are customers in our data centers. For example, one out of every two business cards exchanged, or one out of every two stores in town, is already our customers.

E-commerce solutions Business


We operate a variety of e-commerce related businesses, with our core service being an e-commerce platform that enables online merchants to build and grow their shops. We provide a way that makes it easy for anyone to open an online store, and help customers set up their “head office or official store” instead of participating in a mall-type store. We are developing our business with multiple brands, from long-tail to high-end.

In addition, we support customer acquisition for physical stores. This includes GMO Commerce, which operates a marketing platform that helps enhance customer experience (CX) and promote digital transformation (DX) in retail, and GMO Omakase, which operates a reservation management platform specialized for high-demand restaurants—including Michelin-listed establishments—that are often difficult to book.



Payment and Settlement Business


GMO Payment Gateway, one of our group companies, conducts over one trillion yen in payments per month. You can see “GMO” or “GMO-FG (Financial Gate)” logo on the rolls of receipts. As the leading payment service provider in terms of both transaction volume and number of transactions, we aim to evolve into a solutions provider that goes beyond payments, offering a broader range of financial services and digital transformation (DX) support.

Internet access (provider) Business


Our Internet connection service has launched since the company's establishment in 1995, for more than 20 years. We provide optical fiber access services such as “GMO Hikari Access” and “docomo Hikari”, and mobile access services such as “WiMAX” at the best prices available anywhere to satisfy more customers.


Internet Security Businesss

As previously explained, we have long been committed to promoting and advancing the Internet under our mission: “Internet for Everyone.” At the same time, as the Internet increasingly serves as critical social infrastructure, the threat of cyberattacks has grown more severe with each passing day. Ensuring security has become an urgent priority, and security, alongside infrastructure and finance, is now recognized as a foundational pillar supporting society.

As ensuring Internet security becomes an increasingly urgent social issue, we have formally designated our security business as a top-priority focus area within the Group. To reflect this strategic emphasis, we reclassified the segment—previously included within the Internet Infrastructure business as a standalone unit under the newly established Internet Security business.
The security business consists of three core areas.

  • Cryptographic Security – Preventing eavesdropping, data tampering, and impersonation using authentication technology by GlobalSign.
  • Cybersecurity – Combatting cyberattacks with top-tier white-hackers from GMO Cybersecurity by Ierae and GMO Flatt Security.
  • Brand Security – Providing impersonation monitoring and takedown support by domain and trademark experts.

While each domain has its own competitors, we aim to integrate these three businesses to offer a one-of-a-kind security service that is unmatched globally.

1. Preventing Eavesdropping, Tampering, and Identity Spoofing. (Cryptographic Security)

Our strength lies in operating our own Certificate Authority (CA) in-house. Among the many CAs worldwide, only four companies have a truly global presence. Among them, we are the only company headquartered in Japan that operates and expands a globally recognized CA. Our digital certificates are included in your smartphones, and we have the largest market share in Japan.

Based on the technology of this certification authority, we expand our business since then Covid-19 period with “Electronic Seal GMO SIGN.” Currently, the company has the No.1 market share in Japan in terms of the number of subscriptions and transmissions. Although these services are free of charges, we are also seeing more fee-based services, which we see as a positive factor for stock revenue.

2. Countermeasures against cyberattacks. (Cyber security)

It is hard to find an official data of number of white hackers who are technicians who use their knowledge of cyber security for socially correct purposes, but we believe 40% of the domestic workforce is employed by us. We have excellent partners (employees) who win international hacker contests. In cyber security, not only we have large corporate clients, but also provide training to improve the skills of the Cyber Defense Force in the Self Defense Forces in Japan, and support the Metropolitan Police Department which they called Cyber Investigations. Therefore, we have received several certificates of appreciation and awards.

3. Monitoring and removal support for impersonation threats. (Brand security)

The Internet is full of counterfeit products and spoof sites. We monitor, report, and deal with such counterfeits, and our services are mainly used by companies that take care of their brands. We monitor, report, and deal with such counterfeits, and our services are mainly used by companies that value their brands.



In Feb 2025, launched the "Internet Security for Everyone" project.

In February 2025, We have brought together the technologies of our group’s security-related companies to launch a new project, "Internet Security by GMO," under the slogan "A Safe Future for Everyone."

This project is an initiative aimed at establishing ourselves as the top-of-mind brand in the field of security. To date, it has progressed through seven phases, and what you see here represents the overall framework. The upper section illustrates our ongoing initiatives through continuous provision of products and services, while the lower section highlights initiatives through events such as large-scale conferences. By pursuing both product and service delivery as well as event-based activities, we are steadily strengthening brand recognition.

The third initiative is the launch of “.yourbrand.” A domain name is often compared to a physical address on the Internet. Traditional domains like “.com” or “.co.jp” are akin to renting a single office within a large building. For example, our current domain “gmo.co.jp” can be thought of as leasing a room in the large “co.jp” building. In contrast, “.yourbrand” allows a company to own an entire building under its own name. With a domain like “group.gmo,” a company can secure a premium, exclusive location on the Internet, its own dedicated space.

What is particularly noteworthy is that the application window for this initiative will open in the spring of 2026 for the first time in 14 years with no confirmed schedule for the next round. It is, in effect, a once in a decade opportunity. With growing recognition of brand TLDs, we are seeing clearly stronger demand compared to the previous application round. We will steadily cultivate this business as a new pillar of recurring revenue, characterized by high unit prices and strong retention rates.

This is the fourth initiative, launched in July, called the “GMO Open Source Developer Support Program.” Many of the open source software (OSS) projects that underpin the internet are developed by volunteers, and currently face shortages of funding and talent for security measures. To address this, we are providing open source developers with free access to “Takumi by GMO,” a security diagnostic AI agent developed by GMO Flatt Security. Through this program, we aim both to contribute to enhancing internet security and to strengthen our brand value in the field of security.

Next, as our sixth initiative, we launched in July the “Cyber-Physical Penetration Test,” jointly developed with ALSOK Co., Ltd. While it may sound like something out of a spy movie, there have been actual cases in Europe where criminals infiltrated financial institutions’ offices and connected devices to internal networks as part of cyberattacks. In response, Japan’s Financial Services Agency has issued guidelines requiring penetration tests that also cover such physical intrusions. Against this backdrop, in collaboration with ALSOK, a pioneer in physical security, we are providing the industry’s first comprehensive security assessment service that visualizes unauthorized intrusion risks seamlessly across both physical and cyber spaces.

Finally, as our seventh initiative, we held the “GMO AI & Robotics Conference and Awards 2025” in September. As shown here, the event featured leading figures from both Japan and abroad, making it one of the largest conferences in the country for the AI and robotics industries. Through this conference, we delivered the message: “Industry, government, and academia united to position Japan as a global leader in AI and robotics,” with a focus on addressing social challenges.

For the past 30 years, we have been developing products in the field of internet infrastructure. We now position security as our next foundational domain. Looking ahead, through these differentiated services, we also aim to contribute to solving social challenges in the fields of AI and robotics. We look forward to continuing to deliver on these ambitions.

The following are the listed group companies engaged in the Internet Security business. For more information, please refer to company’s IR website.


Internet Advertising and Media business

We are attracting broad customers by advertising agency, provision of ad platforms, and operation of its own media. In this segment, profit growth continues through the strengthening of in-house products, proprietary media, and stock-based offerings. In addition, the new GMO Internet expects to generate customer acquisition synergies by integrating its infrastructure and advertising media businesses. For further details, please refer to the respective company websites.

The following are the listed group companies engaged in the Internet Advertising and Media business. For more information, please refer to each company’s IR website.


Internet Finance Business

We have entered this business field in 2005 because of the strong affinity between the existing Internet infrastructure business, Internet advertising and media business, and various synergistic effects that could be expected.

Leveraging our strength in operations and development of our own technology, we provide easy and accessible next-generation financial trading services that are open and flexible. Despite entering the market later than many competitors, we have achieved top-tier domestic trading volumes in both FX and CFD.

The group's listed companies that operate internet financial businesses are as follows.


Crypto Assets Business

We have been able to leverage our expertise in the online financial business, and number of accounts and assets under custody are expanding steadily.

The group's listed companies that are developing Crypto Assets businesses are as follows. Please see the IR site for more details.


GMO Aozora Net Bank

On July, 2018, GMO Aozora Net Bank has launched as next-generation Internet banking business by joint venture agreement with Aozora Bank.

With its management philosophy of “Everything we do is for our customers, Becoming the No. 1 technology bank,” we have combined our technology with Aozora Bank's expertise in bank and risk management to provide a unique, smart, next-generation service at a low price. It is an online bank with utilizing APIs, but no branches at all.
We have recently seen a rapid increase number of corporate accounts, and mostly newly established corporations are using the services. There are approximately 10,000 of corporations established in Japan each months, and we open new accounts with over 4,000 companies of them, which should be a tremendous share.

In the fourth quarter of 2024, we achieved our first quarterly operating profit, driven primarily by growth in transaction revenue such as transfer fees, supported by an increase in the number of accounts. More recently, our deposit balance surpassed JPY 1 trillion, establishing a clear growth trajectory as an internet bank. Going forward, we will continue to serve as an important growth engine for the Group as a next-generation technology bank. We appreciate your continued support and interest.


Global Operations

We operate businesses primarily in internet infrastructure and security, where we hold the No.1 position in Japan. Our overseas business is primarily focused on wholesale and direct sales.

The wholesale business mainly consists of “.shop” domains and SSL certificates. “.shop” was acquired in 2016 by GMO Domain Registry through an auction against competitors such as Amazon, for USD 41.5 million (approximately JPY 4.9 billion at the exchange rate at that time)—the highest price paid under the then-new gTLD program. The key to a successful domain is being short and easy to remember. The greatest strength of “.shop” lies in its instant recognition as representing a “shop.” Transcending language and cultural barriers, it is now used by customers worldwide, with overseas markets accounting for about 90% of registrations. Among the products offered by the Group, it has the highest overseas ratio, and as a recurring-revenue business, it contributes steadily to the sustainable growth of our infrastructure segment.

The direct selling is not under the “GMO” brand, but served by unified overseas brand “Z.com.” We will continue to contribute to the further spread of our internet services around the world by providing innovative services through direct selling by “Z.com” with “the world's No.1 service and the world's easiest-to-remember domain name”.

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